Church Unique by Will Mancini

The marketing of the local church has become big business in the last 20 years. It is author Will Mancini's business but he approaches it with a careful spiritual sensitivity that doesn't bastardize the evangelical mission to the growth=success mantra. He gives examples from across the spectrum of American Protestantism to demonstrate how really focusing on what makes each individual congregation have unique qualities and potential allows the church to promote itself to its own niche. This does produce church growth and satisfaction. The lessons transfer to any marketing project. Mancini's ethics and perspective are quite refreshing.

Mancini, Will. Church Unique: How Missional Leaders Cast Vision, Capture Culture, and Create Movement. c. 2008. San Francisco CA: Jossey-Bass.